ServicesWorkshopsWorkshop: Build your data driven campaign

Workshop

Build your data driven campaign

Responsibly collect and campaign using worker data.

Unions can benefit from collecting workers’ data and using this for campaigning, organising and as evidence in bargaining negotiations. Through examples and good practices this workshop will teach you how to responsibly collect data, analyse it and use it! The longer the course you choose, the more detailed we can go.

What you will gain

Right now, employers control most of the data about work. Data storytelling is all about collecting workers’ data, learning to analyse it, and building campaigns using it. With this method firmly under your belt, your union will be able to convincingly prove workers’ realities and with the campaign and bargain for the win!

Workshop details

Duration: 1–2 days

Audience: Communication and campaign officers, organisers, shop stewards

Minimum participants: 10

Maximum participants: Unlimited

Location: Across the world, online or onsite

Facilitator

Dr Christina J. Colclough

Founder of The Why Not Lab

About the facilitator

This workshop is run by Dr Christina J. Colclough — a fearless optimist who believes that change for good is possible if we put our minds and heart to it. She works with experts and partners across the world to provide the best advice at all times.

Read more about Dr Colclough

“It's been a joy to work with Dr. Colclough as we develop our educational program and strategies … Christina is brilliant, diligent, and really engaging.”

Amanda Ballantyne · Director of the
AFL-CIO Technology Institute

“Christina was essential to the success of our program that prepared 100s of trade unionists from all four continents to engage … with digitalisation at work.”

Daniel Bertossa · General secretary of Public Services International

“Christina has been an active and valuable member of multiple AI ethics and governance global initiatives, and is a sought-after speaker and consultant.”

Dr Rumman Chowdhury · CEO & co-founder of Humane Intelligence

Curious to learn more?

Enter your information to receive more information about how we can tailor this workshop for your organization.