Our mission is to ensure that the digital world of work is empowering rather than exploitative.

What we do

The Why Not Lab is a boutique value-driven consultancy. We equip workers and their unions across the world with the skills to ensure collective rights in the digital age. Our mission is to ensure that the digital world of work is empowering rather than exploitative. We work towards this goal through:

1. Competence building
   Equipping workers and their unions with the right skills, know-how and know-what to shape an alternative digital ethos and ensure collective rights in the digital age.

2. Policy making
   Putting workers' interests centre stage in current and future digital policies.

3. Digital transformation
   Supporting local, regional and national public services towards a responsible, fair and transparent digital transformation.

We offer a range of services related to the above.

Who we work for

We exclusively serve progressive organisations, trade unions, public services and governments.

Who we work with

The Why Not Lab works with an interdisciplinary global network of scholars, tech specialists and activists who share the aim to reshape digitalisation so it serves people and planet. If you want to join the network, send us an email.

Differential pricing

We support workers and organisations across the world and have adopted a differential pricing principle to this end. Do contact us with any inquiries.

About Dr Christina J. Colclough

The Why Not Lab is run by Dr Christina J. Colclough - a fearless optimist who believes that change for good is possible if we put our minds and heart to it. She works with experts and partners across the world to provide the best advice at all times.

Read More about Dr Colclough.