Dr Christina J. Colclough

The Why Not Lab is run by Dr Christina J. Colclough — a fearless optimist who believes that change for good is possible if we put our minds and heart to it. She works with experts and partners across the world to provide the best advice at all times.

Widely regarded as a thought leader on the futures of work(ers) and the politics of digital technology, Dr Christina J. Colclough is an advocate for the workers’ voice and for strong, quality public services. She founded The Why Not Lab with the aim to reshape the current digitalisation trajectory, so human rights, freedoms and autonomy are respected and protected.

Christina’s background is in labour market research and in the global labour movement, where she led their future of work policies, advocacy and strategies for a number of years. She was the author of the union movement's first principles on Workers' Data Rights and the Ethics of AI.

A globally sought-after keynote speaker and workshop trainer with over 400 speeches and trainings the last 3 years, Christina created the Why Not Lab as a dedication to improving workers' digital rights. She is included in the all-time Hall of Fame of the world's most brilliant women in AI Ethics.

Trusted Positions

Christina is a Fellow of the Royal Society of Arts in the UK and member of the UNESCO #Women4EthicalAI Platform, the OECD One AI Expert Group and is affiliated to FAOS, the Employment Relations Research Center at Copenhagen University. In 2021, Christina was a member of the Steering Committee of the Global Partnership on AI (GPAI).